7A – Testing the Hypothesis, Part 1

1) I believe that building some sort of insert for the gap between the car seat and the center console or a device to retrieve a phone from that gap could be a successful product.
2)This could be marketed towards anyone with a phone and a car and could help alleviate the issue of getting items stuck in that gap. This occurs as the gap is just left wide open.
3) Everyone in my current who shares the need. The boundaries of the need are that some might feel that is not enough of an issue to warrant the purchase of a product. I do not believe anyone will disagree with why.
4) I discovered in my interviews that while most people deal with the issue many may not feel strongly enough to act upon and solve the issue.
5) I discovered I might have to make the product multipurpose in order to get more individuals to purchase my product.