18A – Create a Customer Avatar
The prototypical customer for my eco-friendly and future proof housing would most likely be a couple in their early thirties looking for a home. They are most likely professionals in a thriving field and have recently gotten promotions and feel comfortable investing in a home. However, they are very socially aware and are aware of the ongoing issues with climate change and want to ensure their home is future proof. They most likely have hobbies such as golfing or hiking and like to spend time outdoors. They would probably watch shows like Game of Thrones and Altered Carbon. They would drive Tesla's in order to be environmentally conscious and they would be white. They would most likely be planning for two children and would not care if they had to adopt. They would probably enjoy Harry Potter and would lean towards politicians like Bernie Sanders. I have a lot in common with my prototypical customer as I imagine this would basically be a good representation of myself once I reach my early thirties.
Love the attention to detail and how you don't bother mincing words! By your paragraph alone, I had a very clear picture of who you were talking about, but the actual picture is a neat addition as well. How much do you think this vision of your prototypical customer comes from your initial expectations and how much from actual consumer research? Honestly, I could see it either way, and think it's good to draw from both sources, which is what I did, leaning more into the latter, but I would caution us both to recognize how these sources cn limit our creativity in seeking new customer segments.
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