ENT3003

Opportunity The opportunity I have identified is that young eco-conscious first time home buyers are looking for homes that are equipped with eco-friendly features. These young home buyers need homes that are energy efficient and capable of producing some type of renewable energy as well as resistant to any climate change occurring. The forces which are responsible for this development are a social movement toward eco-awareness and the effect that climate change is having on the globe. This market is made up of young homebuyers most likely looking to move out of urban areas towards suburban areas. Customers are satisfying this need through several different companies such as individual solar panel companies. My company would seek to include all their options in one package and make the journey to owning an eco-friendly home a much easier one. This opportunity is big and will become increasingly ludicrous as more and more individuals realize the severity and impact of climate change. T...

1. I would say that most of my human capital comes from my focus on rational thinking and my ability to not let my emotions cloud my judgment. While I sometimes fail in this I try extremely hard to maintain a level head at all times and allow my rational side to do the decision making. I also learn quite quickly and think I do a good job of leveraging new information against whatever obstacles I might be presented with. 2. Ralph: This was an interview with my father. He emphasized my intelligence but most of all emphasized my morals and loving nature. I don't see myself as that affectionate of a person so that was a nice surprise. Lilly: This interview was with my mother. She emphasized my hard-working nature and ability to get a job done. She also described me as an ethical person. Catherine: This interview was with my sister. She also described me as intelligent and ethical. She said that my human capital had a lot to do with my ability to make the right decision even if it...

As my segment is young professionals in their 30's I picked 2 cousins of mine as well as my neighbor's son to interview. From my interviews, I surmised that quality was most important for two of my interviewees while style was most important for the other. Given that my proposed service has to do with home design and construction this makes perfect sense to me. They were willing to pay a premium price for a premium service as a home is such a large purchase in any individual's life. The quality of the materials used as well as the style used in the home design planning part of the service would be of much importance to the buyer and would justify a premium price. My customers would probably find out about my companies service over the internet or through word of mouth. The purchasing process would be done in the companies office after some consulting meetings on what the customer is looking for in terms of environmentally conscious home design. They would most likely financ...

1. I intend to stay with the business for several decades and then retire. 2. I have selected this strategy as I like seeing things through and would like to see how big I can make the business grow. This is not to say I will not have other business ventures, just that I would not abandon this one. 3. It has influenced the degree into which I make sure my business has long term plans to prosper and be profitable.

The Art of Social Media: Power Tips for Power Users 1. The general theme of the book was that in order to make full use of social media one must approach it with a strategy in place and follow the thre e steps of building a foundation, amassing digital assets and then going to market as required. Fitzpatrick calls this becoming a power user. 2. The book connected with the lesson I learned about the importance of marketing for a new business. 3. The exercise would involve creating a social media page for our potential business. 4. My biggest surprise was the well thought out strategy Fitzpatrick had for creating a successful marketing campaign on social media.

1. This semester I failed to start running consistently. While I lifted weights 4-5 times a week I could not get myself to keep the habit of doing cardio every time I worked out. Even though I would go as long as a month being consistent running 2.5 miles a day eventually I would get lazy and stop. 2. I learned to set reasonable goals and make sure to take each day on as a new day. If I missed a day I would get heavily discourages because I would feel like I messed up the entire month but instead I should have just treated it as a rest day and been determined to get back on track. 3. I would say I handle failure quite well. I am always trying to improve so failure to me is just a sign I need to work harder or tackle a problem differently. I do not let it get me down and I am almost always willing to try again. I think that I am more likely to take a risk now than a few months ago.