4A-Forming an Opportunity Belief
1) I have a belief that there is an opportunity for a product to retrieve phones from cracks between couch cushions and car seats. 2) The unmet need is the lack of a product to retrieve a phone from the space between the car seat and the center console. Anyone who has a cell phone has the need. The need came from the invention of cell phones and the existence of a small gap between the car seat and center console. Right now people are meeting this need by jamming their hand in the gap and struggling to pull out their phones. I am 100% sure this opportunity exists 3) The prototypical customer is anyone with a cell phone and a couch or car. 4) Interviewee 1: Carla Nicolella Interviewee 2: Ralph Collazo Interviewee 3: Dylan Egleston 5) After the three interviews, I confirmed that there was a need for this sort of product. Whether it be a special phone case or an actual hook attached to a rod there is definitely a need for a product to retrieve phones f...