1. Social Capital - Valuable, Rare, Inimitable and Non-substitutable 2. Financial Capital - Valuable, Not Rare, Imitable, and Non-substitutable 3. Power of the Idea - Valuable, Rare, Inimitable, and Non-substitutable 4. Social Movement behind Eco-Friendliness - Valuable, Rare, Inimitable, and Non-substitutable 5. Human Capital - Valuable, Not Rare, Imitable, and Non-substitutable 6. Location - Valuable, Rare, Inimitable and Non-substitutable 7. The decreasing cost of eco-friendly energy options - Valuable, Rare, Imitable, Non-substitutable 8. My personal ambition - Valuable, Rare, Imitable, Non-substitutable 9. My personal capabilities - Valuable, Rare, Imitable, Non-substitutable 10. The support of my social circle - Valuable, Rare, Imitable, Non-substitutable The social movement behind eco-friendliness is probably the most valuable resource because the entire idea would not work or sell if that was not around.